Interstitial ads have become a popular choice for mobile app developers and marketers aiming to increase engagement, drive conversions, and boost revenue. These full-screen ads appear at natural breaks or content transitions within an app, capturing users’ full attention and…
Push notifications are one of the most powerful tools for keeping mobile app users engaged, driving conversions, and boosting retention. By sending users timely, personalized notifications, you can remind them of important events, share new content, and encourage purchases—all of…
Imagine having a tool that could offer insights into what your app’s future holds, from user engagement trends to revenue projections. Predictive analytics does just that by using historical data and statistical models to forecast what’s likely to happen. For…
What if you could tailor your app’s messaging to appeal to each user segment, channel, or campaign? With custom product pages from the App Store, you can do just that! Custom product pages enable you to create targeted versions of…
Launching an app is more than just hitting “publish.” For a successful full-scale launch, many developers choose to do a soft launch—releasing their app or new features to a limited audience first. This “test run” enables developers to gather real-world…
Understanding App Store conversion rates is key to app success. A high conversion rate means that your app listing effectively persuades viewers to download your app. However, this metric varies widely across categories, so to gauge success, it’s essential to…